Working with Glock Agency, we were tasked with bringing the new Archers bottle to life through a series of bold, playful summer campaigns. The 30 second video-on-demand ad saw a peachy travel advisor stepping in to shake up the everyday and inspire the audience to break free from routine and inject some playful spontaneity into their holiday choices. I put together the main edit, providing the soundtrack and alternate social cutdowns to push across to the Gen-Z based audience.
In addition to the main campaign we created a CGI based video celebrating the brand refresh by highlighting the bottle’s bold and vibrant redesign and flowing peachy pattern. I was responsible for hiring and directing the 3D artist to bring our storyboard to life, before pulling into an edit for distribution.
