Ellesse wanted to reignite its association with tennis, appealing to its core target audience of street-savvy 18-30 year olds. Enter, On Point. A campaign connecting street style and tennis.
A crew of influencers were brought together to deliver a social content campaign that culminated in a pop-up event in London’s Soho, where custom-designed Ellesse products were given away. I was responsible for implementing the graphics across the digital aspects of the campaign.
